Will Apple Redefine the Cloud? post by www.batterylaptoppower.com

I've long since stopped kvetching over the number of things Apple chief executive Steve Jobs can attach an "i" to and call his own. The maverick CEO's track recod is just too darn good. Now that we know that Apple's iCloud is a real thing, there's no sense in wondering how Jobs can have the gall to rebrand cloud computing. I'd rather focus on what Apple will do with the cl...er... iCloud now that Apple has adopted it as its own.

Is Apple new to the cloud? (Sorry, it'll take me a while to get used to calling it the iCloud.) If you accept that at the most fundamental level, cloud computing is simply a matter of thin clients (hardware or software) accessing Internet-based services and intelligence, then the answer is no. Consider Apple's reliance on streaming services for AppleTV's TV show and movie rentals, or the way genius playlists work.

iCloud, which Apple will officially unveil at next week's World Wide Developers Conference (WWDC), will be more, and streaming content is only the beginning. Obviously, we expect some sort of cloud-based, access-anywhere music library. Apple may even cave and offer a subscription-based music service. These plans will only succeed if Apple has done what Google failed to do with Google Music Beta: convince the major labels to let consumers store and access purchased (and rented) music from central servers.

I think music labels fear this not only because they worry about losing further control of the digital bits that make up their vast song libraries, but because no one will ever buy more than one copy of a song again, and if they get subscription access, they're done buying music—period.

This is as it should be, but all those lost revenues scare the labels. I bet they scare Apple a bit, too. Apple seems only too happy to let iTunes members buy songs again as they try, often unsuccessfully, to transfer songs from one device to another.

The End of Headaches

For me, the greatest potential benefit of a cloud service from Apple is that I will finally be able to upgrade computers and buy new Apple devices without worrying about losing access to my song libraries. I would also like to see Apple move iTunes profiles into the cloud. Right now, what Apple knows about your iTunes existence seems split between local devices and its services. iTunes knows which Apps and music I've bought, but if I don't remember to transfer purchases from the device to my computer, Apple warns me I could lose what I bought. This is obviously ridiculous. Apple knows which iTunes account and credit card bought which pieces of content. If I'm logged in and have verified my payment information, I should never have to worry about losing music, movies or TV shows again. The iCloud should make this possible.

One thing I've learned from Google, the Chrome OS and Google Docs is that I really do like the idea of writing in the clouds. I start a document on one computer, close it, boot up another in a different location, log into my Google account and continue right where I left off. Apple's mobile devices let us create and capture all manner of content. Why should any of it be trapped on a single device? When I prepare to stop using an Apple device I'm testing, I always worry that I'm about to lose all the photos and videos I captured, despite the fact that I always use the exact same user iTunes ID. Apple's cloud should recognize, just as Google's does, that I will sign into countless machines just to access my cloud-based mail, documents, photos and video.

Even with the introduction of iCloud, this hardware-agnostic vision may be hard for Apple to swallow. Google is not a hardware company, so it only truly cares about you using its cloud-based services from all of your devices, regardless of manufacturer. Apple still very much wants you to buy iPads, iPhones and iPods.
For better or worse, Apple's cloud, or iCloud will be built in Apple's image, one that prefers a closed ecosystem. Though I want iTunes to become a lightweight, web-based client that you can access from anywhere, I worry that Apple will still insist on a hefty installation and frequent updates. Even with the iCloud, I bet more of your iTunes content will be local than on any other cloud-connected service.

It's a shame, really. I'm excited that Apple is ready to embrace the cloud, but I cannot help feeling that the hold will be loose and tentative. On the other hand, if Apple is bold enough to rebrand the cloud as iCloud, then perhaps whatever Steve Jobs unveils next week will be like distant thunder, only a precursor to the storm of cloud-based engagement that is to come.

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APPLE's iPad and the Android Tablets are just the medicine for newspapers

APPLE's iPad and the Android-based tablet devices about to flood the market will be a game-changer for the newspaper business, says a leading media and technology analyst.

''Newspapers for many years have been looking for this kind of device to charge users for content, and the internet was never that,'' said Foad Fadaghi, research director at consultancy Telsyte.

His comments come ahead of tomorrow's launch by The Age of a native iPad app.

Apple Compaq pavilion dv4 battery Toshiba pa3465u-1brs battery has sold more than 20 million iPads since the device went on sale in April 2010. The company does not release sales figures for the Australian market but Mr Fadaghi estimates that by the end of this year Apple will have sold about 1 million iPads here.

 

The uptake of tablets is likely to swell as the market is flooded with non-Apple devices, mostly using Google's Android platform. But people will only buy tablets if there is enough unique content to make it worth their while.

''In the tablet world, media guys should have more power because the content offers a strong value proposition,'' said Mr Fadaghi.

At some point, he said, tablets come down in cost to such a degree that it might become feasible for media companies to give them away to subscribers as part of a bundled deal, just as telcos already do with mobile phones bundled with data and call plans.

The importance of content as a driver of sales was underlined by Apple's decision to co-develop with Rupert Murdoch's News Corp Dell latitude e6500 battery hp pavilion dv4 battery  the world's first iPad-only newspaper, at an estimated start-up cost of $US30 million.

The Daily was launched in the US in February, as much a showcase for the capabilities of the device as it was a money-spinner. Figures released recently showed The Daily had lost $US10 million in the first quarter of this year, while Mr Murdoch was quoted the day before its launch saying it would cost $US500,000 a week to run.

The costs on Fairfax's soon-to-be-released apps for The Age and The Sydney Morning Herald are likely to be considerably lower than that, but the ambitions are just as high.

 

 

''The iPad as a product is very exciting,'' said Jack Matthews, head of Fairfax's metropolitan media division.
''But more importantly, it's a catalyst for change. You can't charge on one platform for content that you give away for free on another.''

Creating a compelling product Hp pavilion dv7 battery hp nc6400 battery  is one thing, but shifting consumer behaviour is another, and the great challenge facing media companies will be convincing them to pay.

The Daily has reportedly been downloaded more than 800,000 times since launch, but many of those usages have been on free trial packages.

''Consumers have had 10 years' experience of getting free news on their web browsers,'' said Mr Fadaghi.
''Getting past that is a huge task. Media companies will need to offer something else, to focus on the functionality and features of the devices.''

That might include using GPS to target readers with localised advertising, he said, or it might involve charging readers a premium to opt out of advertising entirely.

''Is the tablet journalism's saviour? It's far too early to think like that,'' said Age editor-in-chief Paul Ramadge. ''Some readers like print. Others like portable devices. That said, our forthcoming app is very exciting - an enticing window into the future and its possibilities.''

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Microsoft Review - Mango release of the Windows Phone

For the Mango release of the Windows Phone, due out this fall, Microsoft is still focused on creating a uniquely intuitive mobile UI for end users who are first and foremost consumers. But among the 500 changes are at least six that improve Windows Phone for business users and their IT departments.

The enterprise changes fall into two main groups: a trio of IT-oriented tweaks; and others designed to let Windows Phone work more closely and smoothly with your existing Microsoft business infrastructure, which has been a key part of Microsoft's Compaq nc6400 battery hp 2230s battery mobile strategy from the outset. [See from October 2010, "Windows Phone 7 takes Office, SharePoint to new level on mobile."]

WINDOWS PHONE 7 MANGO: A Visual Tour of the New Features

[ Keep your finger on the pulse with the latest developments in mobile technology—such as phones and tablets—in Computerworld's Mobility & Wireless newsletter ]

What's still missing is the capacity to treat Windows Phone handsets as full clients to Microsoft System Center Configuration Manager 2012. The second beta test version of SCCM 2012 was released in March. [More details are online at Microsoft.] The 2012 version is intended to unify "client management and protection across mobile, physical, and virtual environments," according to Microsoft.

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The mobile platforms supported will include Windows Phone, Symbian, iOS and Android. Although SCCM 2012 will support these natively, it will do so only via the capabilities of Microsoft's Exchange ActiveSync (EAS), a protocol developed to let mobile devices synchronize information on Exchange Server 2010. Besides pushing emails to smartphones, EAS also includes a range of management and security features such as setting password policies and remotely wiping a lost smartphone. Apple and Google are among the EAS licenses, using it with their mobile OS platforms.

Currently, with the existing version of SCCM, enterprises have to make use of third-party applications such as Odyssey Software's Athena for Configuration Manager product.

Mango's IT-specific improvements

1. Alphanumeric PIN/password: Currently, Windows Phone lets you only set simple PINs. With alphanumeric support, these can become more complex, and harder to guess or to break in a brute force attack.

2. Information Rights Management (IRM): IT, or if desired, end users, can set security and management policies for Exchange emails and their attachments. For example, a certain class of documents or a specific one can be blocked from forwarding or printing. A Mango phone that gets an IRM-protected email will check for its credentials, and then manage the message based on relevant policies.

3. Support for hidden corporate Wi-Fi networks: Mango phones Compaq nc6400 battery hp nc6400 battery will be able to connect to enterprise WLANs that have hidden SSIDs without having to use a separate application to uncover the network.
"We currently support the EAS capabilities most commonly asked for by our [enterprise] customers," says Paul Bryan, senior director of product management for Windows Phone. "We feel pretty confident it covers the majority of customer needs."

Mango's general business-related improvements

4. Powerful new Web browser: a mobile version of Internet Explorer 9 will ship with Mango, with support for the emerging HTML5 specification. "The browsing capabilities of the phone are one of the core aspects where we need to excel," says Bryan. The Windows Phone hardware specification requires a separate graphics chip. IE9 will directly exploit that silicon to dramatically improve Web graphics and interactivity. In addition, HTML5 will enable a new generation of Web applications, with more of the richness and interactivity of applications that run natively on the handset.

5. Unified communications client: Windows Phone Panasonic EY9251 battery Symbol MC9060 battery already offers a native SharePoint client. The Mango-based free Lync Mobile app will let you connect directly to Microsoft Lync, the revamped and renamed Office Communications Server for integrating presence, IM, voice, conferencing, and other collaboration functions. [See our Insider review of Lync 2010, one-time registration required.] The Mango Lync app will work with either a Lync server behind the corporate firewall or the cloud-based alternative due out shortly as part of the upcoming Microsoft Office 365 bundle of online services (currently in beta). Mango can use an Office 365 account and password to auto-provision the Windows Phone Office Hub, which clusters Office-related apps, with direct links to these and other services.

6. Email improvements: Mango lets you pin an Exchange email folder to the Start screen, acting like a Windows Phone Live Tile showing the number of new, unread messages in that folder; multiple mail inboxes can be linked into one Live Tile, giving a single view of separate inboxes; Mango lets you extend email searches from the phone to the corporate exchange server; emails can be organized into "conversations" so you can track them and keep up with messages on a specific topic or issue; and save and share Microsoft Office documents on both Office 365 and Windows Live SkyDrive.

John Cox covers wireless networking and mobile computing for Network World.

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sound adds review - Hound for iPhone, Android and iPad

Hound is an app that's like a reverse Shazam. Made by SoundHound (a Shazam-like app), it's a voice recognition app where you say a song title or artist and Hound will gather all the relevant details in one tidy page.

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What is it?

Hound, Free, iPhone, Android & iPad. Say you already know a song or artist but you want to find the lyrics or just get more info, all you do is fire up Hound and speak into the app and it'll pop out all the stuff you want to know. The voice recognition part of Hound is great—it's the future!—but the results page of Hound is what will keep it on your phone.

Like SoundHound, Hound will spit out a ton of information for you. If you're searching for a song you'll get lyrics, YouTube clips, an iTunes link, a Pandora station link, ringtones, similar artists and sharing options. If you're looking for an artist you'll be loaded with their bio, concert dates, a full discography and more.
Essentially, Hound is like a really, really good music-specific search engine.

Who's it good for?

People who like music. People who want to know more about music. People who are good at remembering song names and artist titles. People who think voice recognition is fun as hell.

Why's it better than alternatives?

When you type a song name or artist into the Google, you never really know what you're going to get. With Hound, it's all about getting the HP dv9000 battery HP nc8430 battery relevant music info. It's nice to have a place to search where you won't run into a lot of crap. I'm going to use Hound as my sole lyrics search engine from now on. Oh, and using your voice to search is fun too.

Hound for iPhone, Android and iPad

How could it be even better?

The home screen lacks a search option—search is there, if Hound can't find your result, it'll give you a list with search—which is weird because when you already know the song, typing it out can be easier than saying it. Some kind of search history would be fun. It's weird that this is a standalone app, I think it works better as a feature within SoundHound. And lastly, the voice search can be good but it misidentifies songs more often than you'd like.

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Review : iPhone 4 vs Samsung Galaxy S II's war , who will win?

We all know that Samsung Galaxy S 2 is the latest smartphone from Samsung that has landed in the arena to fight with the Apple iPhone 4. Personally, the battle is actually not between the Galaxy S 2 and iPhone 4, it was between the predecessor of Galaxy S 2 and iPhone 4. Both were released in 2010 and turned out to be the best selling smartphones of all the time. In fact, it was Samsung Galaxy S in the US after iPhone 4 that  had the record of largest selling device. Let us keep aside the history and move to the future. So, the question arises – does Apple iPhone 4 still have the capability to beat the Galaxy S successor – Samsung Galaxy S 2 even after the one year of its launch ?

Hardware :

Samsung Galaxy S II comes packed with a dual core 1.2 Ghz cortex A9 processor which eventually boosts the overall performance of the device and changes can be felt when you open and switch between the applications during multitasking. On the other hand, iPhone 4 Acer as07b41 battery Compaq nc4400 battery has an Apple A4 chip which is a single core. Opening as well as switching in between the applications in iPhone 4 could be a bit lag when compared with Samsung Galaxy S 2. So, we declare Galaxy S 2 as a clear winner here.

Software :

iOS is one of the intuitive and simplest OS in the world and no one needs a tutorial to learn it from anywhere. Once you get it in your hands, you already know what you have to do with it whereas Android OS have been customized in the Samsung Galaxy S 2 through the touchviz 4.0 which doesn’t guarantees you the pure google (you won’t need Nexus S for it). Apple constantly provides you the software upgrades frequently with each releases. So, you don’t need to worry about whether you will get the future updates or not. Android has different story altogether. You have to depend on the manufacturer to push the software upgrades, not Google itself which is a huge limitation. Without a doubt, Apple wins the battle here.

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Display :

Samsung, for the first time, has come out with another quality of display called as super AMOLED plus which has been brilliantly implemented in the Samsung Galaxy S 2. The 4.3 inch (480 x 800 pixels) screen is just the another reason to buy this smartphone. On the other hand, iPhone 4 has a retina display with 326ppi (pixels per inch) that Apple claimed to be the finest display on earth and none could reach even close to that. But we have to say that Samsung has find the way to overcome that barrier. Super AMOLED plus delivers the excellent quality.

Battery life :

Being built in the OLED panel, the Samsung Galaxy S 2 display only illuminates the pixels that are needed to display the content. Hence, increasing the battery life. After turning on all the notifications including Gmail and twitter, the battery holds the phone even for a longer when connected to a wifi network. It has a stand by time of up to 710hours on 2G, 610 hours on 3G and talk time of up to 18h 20 min on 2G and up to 8h 40 min on 3G. On the flip side, iPhone 4 has standby time Up to 300 h (2G) / Up to 300 h (3G) and talk time Up to 14 h (2G) / Up to 7 h (3G). Here, it seems that Galaxy S 2 is winning the battle but we will let the user decide on it.

Camera :

Samsung Galaxy S 2 has a rear facing 8 mega pixel and 2 megapixel front facing camera with an excellent clarity whereas iPhone 4 has 5 mega pixel rear and VGA for the FaceTime calling (video conference) camera at the front. History to be told, Apple HP nc8430 battery HP dv9000 battery has a record of easily competing in this arena with the popular IT companies of the world. A 5 megapixel camera of iPhone 4 can be compared with other cameras and surpassed them well. But Samsung has amazingly defeated the iPhone 4 with the Galaxy S successor. The pictures taken from the 8 mega pixel camera looks real and even records HD videos at 1080p without slowing down the phone. Front facing cameras are self defined.

Loudspeaker/speaker :

Unlike other smartphones, the sound system in iPhone 4 has been properly designed which is neither too high nor too low whereas Samsung Galaxy S 2 sound system seems to outburst the speakers. Some people have complained that the positioning of the Galaxy S 2 is not at the right place. A singly finger can can mute almost everything at times. No doubt that Apple has designed iPhone 4 better than others when it comes to a design.

App Store/Android Market :

Now, this is the place where everything ends. Apple iPhone 4 built in iOS provides you billions of applications at your fingertips. Just visit the store, search the category and download right on your iPhone. You will find application/games for almost everything. Android doesn’t seem to do this job perfectly. When you enter the Android market, you feel a bit confused on what applications to download other than Facebook, Twitter, Foursquare etc. The distribution of applications in the android market place has not been rightly managed. Also, forget about the billions of applications/games if you are wondering for Android. In short – Apple Store wins over Android Market.

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Review Apple Retail 2.0 - a great use of iPads to product information

After reading Darrell’s excellent appraisal of Apple’s new retail model, I had to run out and see it for myself. After all, 10 years ago Apple’s minimalist approach was unusual and out of step. Is Apple Retail 2.0 a step forward, or a step back?

Upon walking in, I was struck with how open the store felt. In the past, the tables seemed cluttered with signage and retail display holders. Now there is more of a flow into the back of the store. Gone is all paper, including the gift cards that typically cluttered the tables. Putting the smaller items such as the iPods, iPhones, and laptops dell latitude d620 battery dell inspiron 6400 battery in the front opens up the store quite a bit.

Apple’s strategy of having a table for each product is still in place, but tasteful clear plastic signage rises from the center or each, with the product name in black framed by a frosted white background.



Of course, there’s also the new iPad interactive displays. For desktop products, they seemed superfluous. With the focus on the product, the iPad is easily ignored or overlooked. In fact, after observing visitors to the store for close to an hour, I didn’t notice anyone using the iPad retail interface for either the iMac or the MacBook product line.

I did see multiple people using the iPad Dell latitude e6400 battery Toshiba pa3534u-1brs battery  to review options and rate plans at the iPhone 4 table. The iPad’s representation of the confusing array of iPhone 4 options clearly benefited the consumer by distilling the information into easily understood tabs. Here’s a short video of the new terminals in action (both the iPhone and the Mac ones) so you can see for yourself what else they provide:

I do see a few flaws with this Retail 2.0 strategy that I suspect will be fixed soon. Apple stores have wonderful bright open storefronts and those iPads flush mounted against a table will get some glare. Some iPads were hard to read and it was a rather cloudy day. Also, because the iPad is not adjustable, you had to hunch over to use it; not the most comfortable position. Finally, though it seems obvious, you have to be familiar with the iOS interface in order to use the product. Although iOS is easy to learn and is quite intuitive, it’s not for everyone. I saw a gentleman with crutches who clearly was having some trouble with the iPad, though Apple Specialists immediately realized this and helped him.
Apple Retail 2.0 is a great use of iPads to present product information, but its implementation does have some flaws, and I don’t really expect it to scale to other retail environments given the relative high cost of outfitting each workstation with an accompanying iPad.

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Apple can possibly use the Cloud iOS to blunt Google Android's

Apple can possibly blunt Google Android's momentum with a few strategies, including cheaper iPhones, cloud services for iOS, IP lawsuits and signing Sprint.
Google Android seized some 36 percent of the worldwide smartphone market in the first quarter, according to new numbers from research firm Gartner. That was enough to topple Nokia’s Symbian from its perch as the world’s leading smartphone system.

But Symbian’s a dead operating system walking, anyway, thanks to Nokia’s abandoning it in favor of Windows Phone. Meanwhile, Research In Motion saw its share dip to 13 percent, continuing the slide of the once-ubiquitous BlackBerry Compaq nc6000 battery Compaq nc6400 battery franchise; and Microsoft, with 3.6 percent of the market, is still fighting for an increased presence among consumers and businesses.

That leaves Apple’s iOS and Android as the heavyweight smartphone operating systems of the moment—and consumer and business ardor for smartphones show no signs of slacking, at least according to Gartner’s numbers.   

“Smartphones accounted for 23.6 percent of overall sales in the first quarter of 2011, an increase of 85 percent year-on-year,” Roberta Cozza, principal research analyst at Gartner, wrote in the May 19 research note. “This share could have been higher, but manufacturers announced a number of high-profile devices during the first quarter of 2011 that would not ship until the second quarter of 2011.”

The current advantage lies with smartphones that offer a broad apps ecosystem. “Every time a user downloads a native app to their smartphone or puts their data into a platform’s cloud service, they are committing to a particular ecosystem and reducing the chances of switching to a new platform,” she added. “This is a clear advantage for the current stronger ecosystem partners Apple and Google.”

Certainly Apple finds itself locked in a hard battle with Google. In turn, that begs the question of what steps Cupertino could take with its upcoming releases to ensure its iOS devices don’t end up totally swamped by the Android Acer as07b41 battery hp dv6000 battery  Army. Here are five suggestions:

A Cheaper iPhone

Apple has a habit of offering the previous version of the iPhone at a cheaper price. That attracts consumers interested in, say, the $49 iPhone 3GS over the iPhone 4 at $199 and $299. However, the cheaper device also represents previous-generation technology.

Should Apple introduce a “mini iPhone,” invested with the latest technology, and offered at a price point lower than their premium or flagship iPhone, it could help drive consumer adoption in ways that, while perhaps not fully capable of overcoming Android’s sizable activations per day, would certainly make it more of an even game. Rumors of just such a cheaper, smaller iPhone have been circulating for months—but Apple being Apple, the company would likely need to convince itself that such a device meets both its high quality standards and need for high margins on every unit sold.

Cloud Services for iOS

According to Bloomberg, Apple has signed deals with Sony, EMI Group and Warner Music Group “to let users of its new music service access their song collections from handheld devices via the Internet.” Users could access their music via Apple’s servers instead of storing it on a hard drive. Universal Music Group is also apparently in talks.

At the same time, the blog Apple hp pavilion dv6 battery Hp probook 4510s battery Insider reports that Apple is exploring means of faster music streaming, by having its devices locally store a tiny portion of each song. That would songs to begin playing without a “buffering” pause, not to mention freeing up storage space.

More to the point, an iOS with robust cloud-media features is an iOS that could attract more consumers who plan on using their smartphone as a multimedia hub—especially if some of those features surpass what’s available on Android.

Sign Sprint

Why not? Although Sprint has put on a brave face in recent months about pushing their own line of Android-based devices, the chance to carry a bestselling device like the iPhone is a no-brainer business decision—especially if T-Mobile is absorbed into AT&T, which would leave Sprint the only U.S. carrier without Apple’s smartphone in its stable.

Keep Filing Those Lawsuits

In April, Apple filed a lawsuit against Samsung in the U.S. District Court of Northern California. That suit alleged that the look, packaging and user interface of Samsung’s smartphones and tablets closely copies that of the Apple iPhone and iPad Lenovo 3000 v200 battery sony vgp-bps2a battery . Apple also has patent-infringement suits filed against Nokia, HTC, and Motorola.

Clearly, Apple isn’t a company shy about aiming as many lawyers as possible at its rivals. Intellectual-property lawsuits might not affect consumer adoption of Android, but they could create speed-bumps in the creation of still more Android devices to flood the market. At least, Apple likely hopes so.

Microsoft Is Your Friend

Apple and Microsoft might be rivals in many ways, but they have a common enemy: Google. The more Microsoft invests in its Windows Phone, and encourages developers to build apps for that platform over Android, the more Apple could benefit. Stronger rivals won’t necessarily blunt Android’s competitive momentum, but they could help slow it down. The enemy of one’s enemy is one’s friend, after all. 
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