Greenpeace is calling out dirty data centers. A new study by the environmental watchdog cites tech giants like Facebook and Apple Acer as07b41 battery Acer as07b31 battery in what it calls a "rapidly growing environmental footprint of the online world." The study evaluates the Relevant Products/Services choices of IT giants.
How Dirty is Your Data? shines a bright light on the amount of electricity required to Relevant Products/Services the Relevant Products/Services. Greenpeace's conclusion: The IT industry is largely ignoring the importance of renewable power and is not transparent in disclosing energy use.
"We expect these companies to play a pivotal role in ensuring we move to clean, safe renewable energy systems and avoid future disasters like Fukishima," said Gary Cook, IT policy analyst at Greenpeace. "But the IT industry's failure to disclose basic information on its rapidly growing energy footprint has hidden a continued reliance on 19th century dirty coal power to power its 21st century Relevant Products/Services. We think consumers want to know that when they upload a Relevant Products/Services or change their Facebook status, that they are not contributing to toxic coal ash, Relevant Products/Services warming, or future Fukishimas."
Kudos To Akamai
The Greenpeace Acer aspire 5920 battery Acer aspire 5520 battery study evaluated 10 cloud companies on transparency, infrastructure-siting decisions, and mitigation strategies. Facebook, Apple, Twitter, Amazon.com and others received failing marks in one or more categories.
Greenpeace bashed Apple and Facebook -- the organization said Facebook is among the most dependent on coal-powered electricity -- but gave search companies a thumbs-up. It said Yahoo and Google seem to understand the importance of a renewable energy supply. Akamai earned top-of-class recognition for transparency. IBM also got a nod.
"Green IT should not be a choice between energy Relevant Products/Services and clean electricity -- companies need to give equal attention to both for green data centers," Cook said. "As Yahoo and Google are demonstrating, forward-thinking companies can help lead us toward energy security and safety by stating a preference for renewable power and supporting strong policies that move us to a low-carbon economy."
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Broad-Brush Perspective
With data-center energy consumption expanding at around 12 percent a year -- and if it works according to the laws of monetary interest -- then data-center energy consumption is doubling every six or seven years, noted Charles King, principal analyst at Pund-IT. That's a significant point, but King nevertheless said people have to take the Greenpeace report with a few caveats.
"Where I've got some concern about Greenpeace's conclusions here is mainly in the fact that many, if not most, of the companies whose operations it was evaluating tend to be extremely closed-mouth about exactly what kind of equipment is in their data center, how it is being utilized and allocated, what sort of energy-efficient technologies they are using, and so on," King said. "This particular study and its conclusions were painted with a very broad brush."
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